Hotel Allen Best Western Gothenburg

If you are planning a trip to Gothenburg, Sweden and you want a clean, comfortable place to stay, keep reading. Hotel Allen Best Western Gothenburg is the perfect place to stay for an affordable Swedish holiday. The Sure Hotel by Best Western is centrally located in Gothenburg.

Three-story rectangular Hotel Allen Best Western Gothenburg is a cement and brick building. The front door is on the right of the building with Allen Hotel sign above glass door. Nine square-shaped windows cover the front of the brick hotel. A wire bench is on the side of the building.

What makes Hotel Allen Best Western in Gothenburg unique?

The 4-story Sure Hotel is a lower tier from Best Western hotels in Sweden, but we were quite happy with the quality of our room. The selling point for us was Hotel Allen’s location to Gothenburg Central Station. We had traveled by train from Copenhagen, Denmark that morning. Wearing our backpacks, we clocked our walk from train station to Hotel Allen Best Western at 12 minutes on flat, pedestrian-friendly streets.

Avenyn, the main street in Gothenburg (or Goteborg as it’s called in Sweden) is only three minutes by foot. I’ll touch on things to see and do in Gothenburg, below.

 Hotel Allen lobby with three, double-seat leather sofas and blue throw pillows on each section of sofa. Black fabric banquette on right wall with three circular wood tables and three blue fabric chairs at each table. A votive candle is on each table. Two snake plants are in the large windows that look out to the side of the hotel.

Originally built as a gathering place for Christians back in the 1930’s or 40’s, the property was converted to a Sure Hotel by Best Western in 2008. Formerly apartments, the hotel still rents to tenants on the 4th floor. Hotel Allen architecture is considered the Funkis house style; typical Swedish for that time period.

Those traveling with heavy luggage will appreciate the hotel elevator. Elevators are not always a given in European hotels.

Constantly being renovated, our family room was completely updated around 2021 with new floors, updated bathroom, fresh paint, furniture and such.

What are the rooms like at Hotel Allen BW Sure Hotel?

With 51 rooms, there are 5 room categories at Sure Hotel by Best Western Allen. Single and twin rooms with 2 beds are the least expensive, followed by a budget double room and standard double. The family room is the largest and most expensive hotel room at Hotel Allen.

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While affordable European hotels may be known for small rooms, Hotel Allen’s family room is quite spacious. Our corner room, 301, was one of 2 family rooms at the hotel. The large bathroom was immediately to the right of the door to our room. An 8-foot painted wood shelf served as a desk with reading lights and two gray chairs. Our two single beds were comfortable with white cotton duvets. Reading lamps and electrical outlets were on either side of the beds.

Some hotel rooms have bathtubs, some have showers. Iron and ironing board may be delivered by reception. A laundry bag is available in the wardrobe if you require laundry services during your stay. There is an extra fee for laundry and dry cleaning.

Hotel Allen family room with two single beds, gray tweed sofa bed and rectangular metal table with faux white marble table top. Black cabinet with mini fridge to left of beds.

A black and gray tweed sofabed was nice for relaxing after a day of sight-seeing. We did not use the sofabed for sleeping, so no comment on the quality of the mattress.

There was a large closet and full-length cabinets with wet-bar sink across from the desk. In one section of the cabinet was a mini-fridge. A flat screen television was mounted above the cabinets. A highlight of our hotel room was the ability to open the large picture windows. We were visiting Gothenburg in June and the warm weather was heating up. The cross-ventilation provided nice airflow. However, the street below had a fair amount of traffic. If you are traveling during summer periods, bring an eye mask, as you are visiting the land of the midnight sun. Don’t worry, there are blackout curtains at this hotel.

The second highlight of the family room was the multi-jetted bathtub with a separate walk-in shower. There was also a large, farm-style double sink and plenty of counter space – something lacking in our other Swedish and Danish hotels.

Breakfast room at Hotel Allen has stainless steel buffet table with black cabinets below. A metal clock hangs above the buffet. On the buffet is a plate of fruit with pineapple and grapes. Smoked ham and turkey meat and several types of Swedish cheese are on the table. To the right of the table is another table with a chaffing dish of scrambled eggs, bread board, bread and large knife. A toaster and two baskets of rolls are also on the stainless steel table.

Dining options at Hotel Allen BW?

There is no hotel restaurant, but there is a breakfast room for complimentary breakfast. As mentioned, the Sure Hotel by Best Western is a lower-price point hotel. Therefore, breakfast is not as robust for selection of items. There was fresh fruit, multiple smoked meats and Swedish soft and hard cheese available, as well as brie. Scrambled eggs, vegan meatballs and bacon were available, in addition to fresh bread and rolls.

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Breakfast to-go is available for early departures. Request your breakfast order at 10:00 p.m. latest the day prior.

A first for me, as a hotel reviewer, was the waffle buffet. Offered daily from 4-9 p.m. a Swedish waffle maker was available, as well as waffle batter and fresh jam. Fika, an afternoon Swedish tradition of coffee and a sampling of sweets, is always available with coffee, cookies and cinnamon rolls. The Swedish waffles were a hit.

I suggest heading to Stora Saluhallen, the Market Hall, for a wider selection of coffee and pastry options.

The interior of Stora Saluhallen or Market Hall. Arched ceiling made of metal and covered in glass with market vendors on the first floor level in Gothenburg.

The hotel offers on-site parking for 150 sek per night. If you happen to be traveling via electric vehicle, there is a charging station (no affiliation to hotel) across the street.

The hotel is dog-friendly and charges 250 sek extra for the stay. There are 10 dog-friendly hotel rooms on the first floor. Room rates start at 600 sek and fluctuate, depending on the season.

Besides Stora Saluhallen, the Botanical Garden is nearby – free on our visit. Haga Nygata is a neighborhood, full of shops and restaurants, that you may explore that is car-free. You may also rent a boat near the hotel and sail in the canal or take the ferry over to Hönö, Sweden.

Heart-shaped floral greenery at Brunnsparkbron in Gothenburg waterway. A man is sitting with his back to the camera in the left bottom of the heart art structure.

Hotel Allen Sure Hotel Best Western 031-10 14 50

Parkgatan 10
411 38 Gothenburg, Sweden

About this author: Hotel Allen Best Western Gothenburg review and all photography by Oregon travel writer Nancy D. Brown. I booked my hotel room as a Best Western hotel rewards member. All opinions are my own.