16 responses

  1. Sherry Ott
    December 18, 2011

    I love the Jerry Maquire reference! Nice recap Nancy! It really was a ground breaking day for me – and I really hope it moves us all in the right direction!

    • Nancy Brown
      December 18, 2011

      @Sherry
      It was great seeing you again in Seattle. Last time our paths crossed was in NY during the Travel Blogger Exchange (TBEX) conference. As I said, I am encouraged by our Expedia meeting and hope to keep the conversations moving forward.

  2. Spencer Spellman
    December 20, 2011

    A nice summary of the day Nancy. There’s a lot that I could say here that I didn’t say in my post, but really I hope other brands see this and the relevance for their company. Sure, smaller and lesser known travel companies have recognized bloggers, but I’m talking about brands with huge marketing budgets that are already spending thousands if not more on sponsorships, commercials, and so on. It’s a relatively small investment to tap into bloggers/writers in the travel industry and you’re connecting with people who often have a much more targeted audience than an ad space for example. It’s an ever-changing landscape and I’m excited for what 2012 holds in our industry.

    • Nancy Brown
      December 20, 2011

      @Spencer
      Thanks for your comments Spencer. I, too, hope that large and small companies reach out to travel bloggers to establish partnerships. Personally, I need to see a return on my investment within this industry above and beyond press trips.

  3. Karen Bryan
    December 20, 2011

    For me getting taken seriously as a travel blogger means earning a living. At the moment it seems like press trips are the currency and aim of many travel bloggers. While trips are a great perk, they don’t pay the bills. PRs get paid for getting exposure for their travel brand clients but bloggers are supposed to be grateful for getting a “free trip”.

    • Nancy Brown
      December 20, 2011

      @Karen
      Amen, sister. As both a travel blogger and PR professional, I don’t understand why it is so difficult to make a living as a travel blogger. My bank does not accept editorial exposure as a form of currency for my mortgage payment, nor does my utility company. As travel bloggers, we need to change our business model and establish meaningful partnerships within the travel industry, as well as outside the industry. Thanks for your comment.

  4. Karen Bryan
    December 20, 2011

    Nancy, I happened upon Jeremy Head’s article about travel blogging – free travel or a job with no pay? publlished in December 2009:
    http://www.travelblather.com/2009/12/a-free-holiday-or-a-job-with-no-salary.html
    Doesn’t seem like that much has changed since then?

    I wonder if a web design company/accountant would accept a job with a client, a travel brand, who told them they had no budget to pay them for their serviices but could offer them a “free trip” instead?

  5. Nancy D. Brown
    December 20, 2011

    @Karen
    While the life of a travel blogger/writer may seem glamorous, with unlimited opportunities for travel, at the end of the day, we all need to pay our bills. I look forward to partnering with companies who take my journalism profession seriously. I see these relationships as a win for both my personal brand and theirs.

  6. Gerard ~ GQ trippin
    December 21, 2011

    I wouldn’t mind working with big travel companies either. ;-)

    • Nancy Brown
      December 21, 2011

      @Gerard
      Sounds like you and Q are going to have quite an adventure and career break ahead of you. What a trip!

  7. David Urmann
    December 27, 2011

    Hi Nancy
    Nice Summary… I was curious what Durchslag meant by “place marketplace.” I also wonder how much Expedia can broaden its scope beyond hotels without going to far.

    • Nancy Brown
      December 27, 2011

      @David
      As I didn’t have a chance to ask Scott Durchslag more about the “place market” concept, I’m hesitant to elaborate further. His quote “web 3.0 is all about the power of place,” gives you an idea of what he means.
      I also don’t want to speak on behalf of Expedia regarding your comment about expanding their scope beyond hotels. I will say that their booking capabilities include the “complete package” i.e. airfare, hotel, rental car, attractions and they also offer cruise ship experiences.

  8. David Urman
    January 12, 2012

    Hi Nancy
    I appreciate the response. What I meant by Expedia going too far is that by trying to expand into different markets they may actual distract users and dilute the value of the core offering. For instance, I have never been impressed by Expedia’s vacation offerings as the prices seemed on the high side although I use them frequently to book hotels and flights. When it comes to places it will be interesting to see where Expedia goes.

    • Nancy Brown
      January 12, 2012

      @David
      Thanks for the clarification.

  9. Azucena Hadian
    March 8, 2013

    This is my first time pay a visit here.

  10. Anonymous
    March 13, 2013

    Great…Nancy….
    I think it is nice day for you.
    you are lucky that you join Blogger day.
    I wish this will be new experience for you……..
    thanks for give that information……………..

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