Posted by Nancy D. Brown

How to Work with Travel Bloggers

Working with travel bloggers as easy as online dating?

While the title may sound arrogant, some might describe the world of travel blogging as yet uncharted territory. If only the relationship between travel bloggers and public relations professionals were as easy as online dating.

Instead of filling out a form listing our physical characteristics and our favorite activities such as walking on the beach at sunset, we could describe our blog and tell our potential suitor what we’re looking for in crafting the perfect post.

As a public relations professional with over 26 years in the industry, I come to the travel writer/travel blogger relationship with a unique perspective. On one hand, I understand how PR Pros feel over-whelmed in wading through the endless amount of travel blogs. However, that’s not to say that there are not tools available to account executives to help vet a qualified travel blogger.

Tips for Creating Successful Relationships with Travel Bloggers:

• Read my blog before you send the e-mail asking me to write about or interview your client.
• Take the time to address your pitch to me, Nancy Brown.
• Don’t follow up to ask when the article will appear. If you have your Google Alerts set, you will see my posts as they go live.
• Don’t ask me to link to your blog or offer to write a guest post for me if I don’t accept guest posts.
• Please don’t ask me to write a post for your client because it will provide me with “exposure.”

Successful travel blogger/PR relationships are not one way streets

Tips for Creating Successful Relationships with Public Relations Professionals:

• Keep in mind that like you, I have deadlines and demands of my time.
• Take the time to visit my website and learn of my client before you ask of something from me.
• Be accountable, courteous and professional. Successful relationships are not one-way streets.
• My client may not yet understand the value of online media coverage. Don’t be offended when I ask for your Alexa, Compete or Technorati statistics or your Google Analytics. Part of my job is to “vet” bloggers, deliver circulation figures and determine editorial reach.

What tips do you have to offer for creating successful media relationships?

Related posts on this topic:

What This Blogger Wants PR to Know

The Real Story on Press Trips for Travel Writers

The PR/blogger relationship

Press Trips Explained

Women Bloggers Happy to Work with PR/Marketing

How to reach out to bloggers, and what makes us crazy

6 ways to improve your destination marketing (and why you’re toast if you don’t)

Pajaro Dunes sunset and street sign photo by Nancy D. Brown

See the Castello di Amorosa in Calistoga, California. Photo by Nancy D. Brown

Are you visiting Calistoga, California? Travel Writer Nancy D. Brown shares her favorite tips and locations for visitors to Calistoga, California.

A downtown walking tour of Carlo Marchiori murals is a good introduction to the town of Calistoga: Starting at Miquel’s restaurant,1437 Lincoln Ave. See facing murals which show old Calistoga painted by this Italian-born muralist.

Insider Tip: When looking at these murals, Marchiori is the figure in the barber chair; the man reading the paper in an upper window is based on his brother; the dogs peering out the door are Marchiori’s. His partner, Tony, is the inspiration for the Chinese laundryman whose work can be found all over town, including Brannan’s Grill and Enoteca Wine Shop. Carlo’s art gallery, Galleria Ca’Toga d’Arte, is next to Vermeil Wines, 1206 Cedar Street.

Looking for farm-to-table Calistoga cuisine?  I recommend  Sol Bar at Solage Calistoga.

When you come to Calistoga, you have to try a mud bath or massage at one of the many local spas within Calistoga. I enjoyed a girlfriend getaway at the Roman Spa Resort.

Bothe Napa Valley State Park is often overlooked by visitors to Calistoga. In the summer you can go horseback riding in the park.

If you come to Calistoga, get your picture taken in front of the Napa Valley welcome sign.

If you have to order one thing off the menu at Brannan’s Grill get the braised short ribs.

Calistoga offers a lot of options to visitors; from good food, to wine tasting, to spa treatments and mud baths.

Best Place to watch local crafts people at work: Calistoga Potter Jeff Manfredi can usually be found working on his wheel creating artisan pottery in his studio.

When I’m feeling poor, I go to The Candy Cellar. They have great salt water taffy. Try the award-winning Calistoga Mud Fudge or the Latte Fudge.

Photo ops in Calistoga include the Castello di Amorosa.

The best vantage points are taken by climbing to the top of the tower and looking out over the Napa Valley.

Visit Villa Ca'Toga in Calistoga to see Carlo Marchiori's Bird in a Cage

Bird in a Cage by Carlo MarchioriThe most unique art tour: Every Saturday from May-October, artist Carlo Marchiori leads tours of his home, Villa Ca’Toga. Visitors will see the grounds, “ruins,” grottos and garden. His sly humor and creativity spill out of every corner. One guest room is painted to make you the bird in a birdcage. There’s even a cat peering in at you and the room comes with yellow pajamas. A bargain at $25 per person.

In Calistoga, an active day outdoors involves hiking, biking or walking.

My favorite hikes: Kortum Canyon Road at the intersection of Hwy. 229/128 and Lincoln Avenue is a great walk. Bothe Napa State Park has lovely redwood groves for strolling year-round. Oak Hill Mine Trail, at the other end of Lincoln Avenue by Silverado Trail, is a thigh-burner, but the views are worth it.

Calistoga’s best museum is the Sharpsteen Museum of Calistoga. A place to see glimpses of Calistoga’s past with dioramas of what the town looked like in the 1860’s. You’ll see a completely furnished old-fashioned kitchen, blacksmith shop and turn of the century house and parlor all housed in an original Brannan Cottage with its arched gingerbread facade. There were more than a dozen of these guest cottages at the site of Calistoga’s first spa resort.

You don’t need kids with you to visit this historical museum, but if you do, they’ll love the stagecoach and the miniature model trains. You can also see Ben Sharpsteen’s Oscar from his work as a Disney animator on “Snow White and the Seven Dwarfs.” There is also a double-sided dollhouse made by Calistoga resident Ruth Durbin.

To find out what’s going on at night or on weekends, read The Weekly Calistogan.

You can tell a lot about Calistoga from visiting the local festivals.

In the spring you should attend the Mustard, Mud and Music Festival, March 6-7, 2010. Visitors can leave the car behind and walk to live music all over town while tasting about two dozen of the areas wines.

In the summer Calistoga offers free concerts in the park every Thursday from the last week in May through the end of August. Taking place from 6-8 p.m., each week features a different band and a chef is on site for an al fresco dinner.

In the fall visit the wineries during harvest or go up in a hot air balloon.

In the winter you’ll want to watch Calistoga’s Annual Lighted Tractor Parade. Vintage and modern tractors, antique trucks and construction equipment bedecked with lights roll down Calistoga’s main street to celebrate the holiday season and Napa Valley’s agricultural heritage. December 4, 2010 is the date for the 6 p.m. start of the parade at Lincoln Avenue to Cedar Streets.

Have coffee at Calistoga Roastery - Sit at the Table of Knowledge

For a great breakfast treat have the coffee cake and coffee at Calistoga Roastery. Anyone who wants to know what’s really going on in town heads to “The Table of Ka-nowledge,” an opinionated group of residents gathering spot.

Just outside of downtown Calistoga you can visit Robert Louis Stevenson State Park.

The best way to see downtown Calistoga is to walk.

If you have kids, you won’t want to miss the Old Faithful Geyser. (Truth be told, I have not visited the Geyser yet.) Or they can find the Queen Bee at Vermeil Wines. The tasting room used to house a beeswax candle shop. Tasting room manager Mary Sue Frediani kept the two small doors that you can open to see the bees hard at work behind the glass making beeswax and honey.
What are your favorite things to do in Calistoga, California?

Thank you to Eden Umble of the Calistoga Chamber of Commerce for assistance with this post.

Castle and Calistoga Roastery photos by Travel Writer Nancy D. Brown. Photo of Bird in a Cage courtesy of Villa Ca’toga website.

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Best Things to See and Do in Napa, California

Castello di Amorosa, Calistoga Carriage Ride and Vineyard Tour

Go wine tasting in Napa valley and see the grapes in the vineyard

My favorite tips and locations for visitors to Napa, California.

The first place I take a visitor from out of town is wine tasting or for a lunch ride on the Napa Valley Wine Train.

There are too many fantastic restaurants in Napa to count. However, the butternut soup is delicious at  Celadon in downtown Napa. .

To escape work I walk down to the Napa River or head to Dillon Beach.

For complete quiet, I can hide away at the roof top at Avia Napa.

If you come to Napa, get your picture taken on the upstairs terrace at Opus One.

One of the best things on the menu at UVA are the Arincini Balls or the beer can chicken at Bounty Hunter.

Downtown Napa and Oxbow Public Market is my one stop shop for wine and great food.

When I’m feeling cash-strapped, I go to Villa Corona for excellent Mexican food.

If you like fine cuts of meat, I’d recommend Cole’s Chop House.

Photo ops in Napa include Silverado Vineyards and O’Shaughnessy Vineyards on Howell Mountain.

The best vantage points are taken by walking to the top of Westwood Hills Park in Napa.

The most random thing about Napa is the di Rosa Art Preserve.

Napa Valley Mustard Festival Photography Contestant - Smart

 In Napa, an active day outdoors involves walking, biking or hiking.

My favorite biking route is the Silverado Trail on a weekday without traffic.

For a night of dancing, go to San Francisco. There’s not a lot of late night activity in this bedroom community.

The Bounty Hunter is the spot for late night dining.

To find out what’s going on at night or on weekends, read the Napa Register or Wine Country This Week magazine.

You can tell a lot about Napa from visiting the local festivals. There are plenty!

In the spring you should attend the Napa Valley Mustard Festival.

In the summer you should attend Symphony on the River Festival, downtown Napa at the Third Street Bridge.

In the fall you should visit the wineries for harvest or go on a hot air balloon ride and take in the colors.

In the winter you might want to hang out at Milliken Creek Inn and have a chocolate massage.

Have hot donuts at the Boon Fly Cafe in Napa

 For a great breakfast treat have the donuts at the Boon Fly Cafe at the Carneros Inn.

Just outside of Napa you can visit Rutherford. Have lunch outside at Rutherford Grill- great french dip.

The best way to see downtown Napa is to walk. Splurge on a driver when wine tasting.

If you have kids, you won’t want to miss Safari West in nearby Santa Rosa.

What are your favorite things to do in Napa, California?

Thank you to Maria Newman, Concierge at AVIA Napa for assistance with this post.

Grape and Donut Photos by Nancy D. Brown

Napa Valley Mustard Festival Photo Courtesy of Contestant Smart.

Related Post:

Things to Do in Calistoga, California