Entries in ‘Travel Writer’ Journal

How to Work with Travel Bloggers

Friday January 29, 2010 at 7:07 AM | 42 Comments

"Pajaro Dunes sunset"

How to work with travel bloggers – not a walk on the beach

Working with travel bloggers as easy as online dating?

While the title may sound arrogant, some might describe the world of travel blogging as yet uncharted territory. If only the relationship between travel bloggers and public relations professionals were as easy as online dating.

Instead of filling out a form listing our physical characteristics and our favorite activities such as walking on the beach at sunset, we could describe our blog and tell our potential suitor what we’re looking for in crafting the perfect post.

As a public relations professional with over 26 years in the industry, I come to the travel writer/travel blogger relationship with a unique perspective. On one hand, I understand how PR Pros feel over-whelmed in wading through the endless amount of travel blogs. However, that’s not to say that there are not tools available to account executives to help vet a qualified travel blogger.

 

Tips for Creating Successful Relationships with Travel Bloggers:

  • Read my blog before you send the e-mail asking me to write about or interview your client.
  • Take the time to address your pitch to me, Nancy Brown.
  • Don’t follow up to ask when the article will appear. If you have your Google Alerts set, you will see my posts as they go live.
  • Don’t ask me to link to your blog or offer to write a guest post for me if I don’t accept guest posts.
  • Please don’t ask me to write a post for your client because it will provide me with “exposure.”
"one way"

Successful travel blogger/PR relationships are not one way streets

Tips for Creating Successful Relationships with Public Relations Professionals:

  • Keep in mind that like you, I have deadlines and demands of my time.
  • Take the time to visit my website and learn of my client before you ask of something from me.
  • Be accountable, courteous and professional. Successful relationships are not one-way streets.
  • My client may not yet understand the value of online media coverage. Don’t be offended when I ask for your Alexa, Compete or Technorati statistics or your Google Analytics. Part of my job is to “vet” bloggers, deliver circulation figures and determine editorial reach.

 

 

What tips do you have to offer for creating successful media relationships?

Related posts on this topic:

What This Blogger Wants PR to Know

The PR/blogger relationship

Women Bloggers Happy to Work with PR/Marketing

How to reach out to bloggers, and what makes us crazy

6 ways to improve your destination marketing (and why you’re toast if you don’t)

Pajaro Dunes sunset and street sign photo by Nancy D. Brown

Happy Birthday Nancy D. Brown

Tuesday January 12, 2010 at 7:07 AM | 6 Comments

Posted by Nancy D. Brown

Horseback Riding Vacation at Kay El Bar RanchHappy Birthday to me.

I’m back from Wickenburg, Arizona where I enjoyed a pre-birthday celebration in January with Trisha Miller of Travel Writers Exchange and the cowboys of Kay El Bar Ranch.

Travel plans to look forward to in 2010:

January press trip to Ojai with a stay at Su Nido all suites boutique hotel, a spa treatment at The Day Spa of Ojai and hopefully some horseback riding.

February, I’m off to Cody, Wyoming as a guest of the Park County Travel Council. I’ll stay at the Chamberlin Inn, visit the Buffalo Bill Museum and would love to stop in on the Dude Ranchers’ Association to meet Executive Director Colleen Hudson.

 

Wells Fargo World Ice Art Championship photo Kris WilsonMarch you’ll find me in Anchorage, Alaska for the start of the Iditarod Race with the folks at Alaska Travel Industry Association. Then I’m off to Fairbanks, Alaska to check out the World Ice Art Championships.

I think I’ll be sleeping at The Wedgewood Resort and I’m truly hoping that the owners of Apocalypse Design take pity on this woefully under-prepared California girl and let me test drive one of their Alpine Parkas.

April  What’s in store for me?

MayI hope to be flying from San Francisco to Germany with Air Berlin’s new non-stop flights to Dusseldorf and go horseback riding from one bed and breakfast to the next.

June Our daughter graduates from high school and our son graduates from 8th grade. Then I’m off to network with fellow travel bloggers at TBEX ’10 in New York, June 26-27.

July

Fjord horse photo courtesy of Moods of NorwayAugust Crossing my fingers that Harald Hansen of Innovation Norway will arrange for my visit on board The Hurtigruten. My birthday wish will come true if I get to ride a Fjord horse in Norway.

September

October

November

December

 

Horseback Riding Vacations

Have you noticed a horse theme throughout this post? I’ve launched a new blog, Writing Horseback and look forward to riding as much as possible in 2010. If you like horseback riding vacations, please join my Writing Horseback Facebook Fan Page.

Looks like I have plenty of travel slots to fill. Where will your travels take you in 2010? Leave me a comment. I’d love to hear from you.

 

NileGuide Travel Blog Interview with Nancy D. Brown

Monday August 17, 2009 at 7:07 AM | 3 Comments

Posted by Nancy D. Brown

This week I was interviewed by Nicole Lerner of NileGuide in their series NileGuide 5. Here are the five questions that Nicole asked me from a travel writer, blogger and lodging editor perspective.

St. Nicholas Cathedral, Fribourg1. What’s the most underrated destination you’ve been to?

The Fribourg region in Switzerland For most people, when you say Switzerland, you think Lucerne, Lake Lugano or Zurich. I recently visited the German-speaking Canton (district) of Fribourg and had fabulous cheese fondue in Gruyere, ate my weight in milk chocolate in Broc, toured the Old Town of Fribourg and walked the Vineyard Path through Mount Vully, Switzerland’s smallest vineyards in Lake Murten. The Medieval town of Murten (Morat) is as charming as the villagers who live within its walls.

2. How do you kill time when you’re stuck on a bus or plane?

If there’s WiFi or cell service, I’m a happy camper. Between reading travel blogs and checking on twitter, I can kill an entire day. Of course, I’d prefer to be out there experiencing the destination than stuck on a plane or bus. I wouldn’t want your readers to think I’m a social media geek, but if the shoe fits…

3. What’s the strangest thing you’ve seen or experienced traveling?

I wouldn’t necessarily call it strange, more like magical. My husband and I were backpacking for two months in Europe. We’d been drinking at a beer garden in Heidelberg and as we were walking across the bridge, I spotted an elephant in the distance. At first, I thought I’d had too much beer, so I didn’t say anything to my husband. Then he said, “check out the elephant. He’s leading the circus into town.” Sure enough, the elephant was leading the wagon train. It was absolutely a magical moment.

4. What’s the first thing you do when you arrive at a new destination?

Travel Writer Nancy D. BrownAs a lodging editor, I review two properties a week. My family will tell you that the first thing I do is snap a digital picture of the room. Once the kids have unloaded their luggage, the place looks like a disaster zone. I also write restaurant reviews. I take pictures of the food upon arrival. My husband finds this practice highly annoying.

5. If you could give one tip or piece of advice to travelers, what would it be?

I’m going to quote a tip from my friend Wendy Perrin, Consumer Editor of Conde Nast Traveler: Take a picture of your suitcase and its contents. I recently was separated from my bag for several days and decided to write a post and make a video with Lost Luggage Tips from fellow travel writers and bloggersl

How about you? What's the strangest thing you've seen or experienced traveling? Leave a comment below.