Entries in ‘Blogging’ Journal

Inspirational Travel Blogs

Tuesday August 12, 2014 at 7:07 AM | 2 Comments

blogger awardWith travel blogs multiplying as fast as rabbits, it is an honor to have my writing recognized as inspirational and receive a blog award from my travel blogging peers. Laura and Cipri from Travelocafe have inspired me to travel to unique destinations and their photography makes me feel like I am on the travel road with them. Thank you for the vote of confidence Laura and Cipri. Now it is my turn to nominate fellow bloggers who offer unique, inspirational travel content. What a trip!

Versatile blogger award guidelines

Thank the blogger who selected you for the award & link back to their blog
Select 15 bloggers and nominate them for the Versatile Blogger Award
Share 7 unique things about yourself

"Alaska" sunrise

Inspiration found in travel

7 unique things about travel blogger Nancy D. Brown

1. I specialize in luxury and equine travel
2. I met my husband and travel buddy in college. Prior to meeting him, I had traveled to Wengen, Switzerland and vowed to return to this romantic spot with my future husband – whomever that might be. We celebrated our first year wedding anniversary in Switzerland – one of my favorite travel destinations.
3. I knew that I wanted to pursue a career in journalism after a high school internship at the Contra Costa Times newspaper.
4. I prefer luxury travel and five star resorts. My husband prefers camping and sleeping under the stars.
5. I had to take a typing test to be admitted to the University of Oregon Journalism School.
6. I am a wife, mother, sister, active adventure loving baby boomer with a hip replacement.
7. I inhaled frequently…

Inspirational travel blogs

Hole in the Donut
My Itchy Travel Feet
GypsyNester
Ottsworld
Equitrekking
Camels & Chocolate
Hecktic Travels
The Vacation Gals
Heather on her travels
Traveling with Sweeney
Around the World L
Wanderlust and Lipstick
The Planet D
Uncornered Market
Ordinary Traveler

What travel blogs inspire you?

Pitching Media and Bloggers in Five Steps

Tuesday October 30, 2012 at 5:05 AM | 3 Comments

"Ryan Vogelsong"

San Francisco Giants Pitcher Ryan Vogelsong shows us how to pitch.

We all know that we should be pitching the media, both print and online, our unique story angles. Yet finding travel bloggers and reaching out to them is often intimidating. 

I’ve put together an outline of five simple steps to contacting the media and bloggers.

I put this presentation together as a speaker for the CA Downtown Association Conference taking place in Sacramento, California. 
If you attended this session, I hope you will heed my call to action by introducing yourself in the comments section below.
"steps"

5 steps to blogger outreach

Five simple steps to blogger outreach:

  1. Research
  2. Social Media
  3. Unique Selling Point
  4. Bloggers Are Different Than Print
  5. Think Outside The Block
1. Research
The most important thing to remember is to target your media. Take the time to read the blog before you send a pitch letter or introduce yourself; it shows us that you have done your homework.
2. Social Media
Connect with bloggers where we live; online. The easiest way to find bloggers is via social media outlets such as Twitter, LinkedIn, and Facebook to establish relationships with the media.
3. Unique Selling Point
Ask yourself  “What’s different about my destination?” and “Why should a blogger care?”
We receive plenty of e-mails asking us to write about your destination. Look at our blog and how we position ourselves. As a blogger, do we specialize in luxury travel, boomer travel, equestrian travel, accessible travel; what is our niche? Next, dial in and fine tune your pitch to the travel blogger.
4. Bloggers Are Different Than Print Journalists
Bloggers need different tools at their disposal than do traditional print media writers. To keep bloggers happy and productive during FAM or press trips, please schedule some down time into the itinerary for us to write at night.
If you would like us to tweet, use Facebook or post pictures to Pinterest and Instagram during the trip, you’ll need to provide us with free WiFi at the hotel. Ideally, provide a list of your client’s destinations, restaurants and shops on Twitter. We might start talking about your destination before we step out of the car or off the airplane.
"apple iPhone case"

Travel Bloggers need different tools than print journalists.

5. Think Outside The Block

Still not sure how to reach out to travel bloggers? Ask if you can guest post on a blog. Or if that doesn’t sound like something you want to do, just leave a comment on a blog. Try re-tweeting posts by bloggers so they can see that you’re interested in what they have to say. You can also promote useful or interesting blog posts on social media.
These are all easy and inexpensive steps for you to improve the travel blogger’s experience, which, in turn, should create better media coverage for you and/or your client.
What am I forgetting? Please share your insider tips on how to work with media and travel bloggers.
Related Post:
Ryan Vogelsong photo courtesy David Watson. Steps photo courtesy Flickr Carson Ting.

Expedia Hosts Travel Blogger Day in Seattle, WA

Saturday December 17, 2011 at 11:11 AM | 16 Comments

"Expedia Blogger Day"

Expedia Executives Host Blogger Day 2011

Expedia Blogger Day

While I’m not comparing Expedia President Scott Durchslag to Jerry Maguire, the sports agent in the 1996 film played by Tom Cruise, the phrase “help me, help you,” did come to mind during our Monday afternoon meeting at Expedia corporate headquarters this December.  Expedia executives brought together travel bloggers from the US and Canada, as well as Korea and Japan, to discuss Expedia initiatives and open the doors to joint ventures.

“There is an opportunity for the travel industry to be more innovative, really embracing technology,” said Durchslag during a recent PhoCusWright conference moderated by USA Today panelists. Continuing on that theme, Durchslag put his money where his mouth is by flying in bloggers who specialize in travel, social media and technology to open the lines of communication between bloggers and Expedia.

Durchslag, a world traveler and mountain climber, believes that, “travel is transformational. I’m a traveler first,” noted Expedia’s president. During our meeting, Durchslag outlined a five point plan:

*building a new booking engine

*providing a mobile experience

*adding a social element for travelers to share reviews

*creating a “place market”

*introducing a program that rewards loyalty

The future of travel is web 3.0 and web 3.0 is all about the power of place,” noted Durchslag.

"Expedia Scott Durchslag"

Expedia President Scott Durchslag shares his five point plan with travel bloggers

Adding the social element to travel

Travel blogger Spencer Spellman recently partnered with Expedia to launch a weekly Thursday Twitter chat called #Expchat to engage with the travel consumer. This is one way Expedia is branching out to the travel blogger world. Kim Mance appeared in a video for Expedia on the company’s Facebook page announcing their offers with Groupon. As I offer “Insider Tips” on this “What a Trip” blog,   I hope to partner with Expedia to promote their activities offered online. In fact, it wasn’t until I booked my airfare and hotel to Seattle, via Expedia, that I became aware that the world’s largest online travel agency even offered activities.

Kim Mance – A Message For Expedia’s Facebook Fans!

"Expedia"

Travel writers and bloggers visit Expedia headquarters in Bellevue, Washington

Travel companies slow to embrace bloggers

I am excited to see Expedia’s enthusiasm toward travel bloggers, but I’m not naive in thinking that the travel blogger path is laden with gold. In a Tnooz guest post, Travel Blogger Gary Arndt noted that travel advertisers continue to avoid bloggers. “There are enormous economic potential waiting to be claimed by advertisers, but no one is picking up the ball,” said Arndt. ” I’d like to think that somewhere in a conference room there is a meeting being held where someone is deciding between advertising on blogs vs magazines and newspapers. The reality is, however, blogs aren’t even part of the conversation at this point.”

What’s your take on travel bloggers working with large companies? Will 2012 be the year of the travel blogger?

Expedia Blogger Day 2011 Participants

Justin Bachman, Bloomberg Business Week

Harriet Baskas, Stuck at the Airport

Dave Bouskill & Debra Corbeil, The Planet D

Nancy D. Brown, What a Trip & Writing Horseback – Your Guide to Horseback Riding Vacations

Julia Dimon, Travel Junkie Julia

Johnny Jet, Johnny Jet

Chris Gray Faust, Chris Around the World

George Hobica, Airfare Watchdog

Hitomi Kumasaka, Social Media Labs

Kim Mance, Galavating

Sherry Ott, Otts World

Spencer Spellman, The Traveling Philosopher

Rich Whitaker, Travelllll.com

Article and photos courtesy of Travel Writer Nancy D. Brown.

Related Post:

How to work with travel bloggers

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